Using Search Console to Track Your Website’s Performance

Digital Marketing

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Using Search Console to Track Your Website’s Performance

Search Console is a free tool from Google that helps website owners track and monitor their website’s performance in Google search results. It provides valuable insights into how your website is performing in organic search, and can help you identify and fix any issues that may be preventing your website from ranking well.

What is Search Console?

Search Console is a free tool from Google that helps website owners track and monitor their website’s performance in Google search results. It provides valuable insights into how your website is performing in organic search, and can help you identify and fix any issues that may be preventing your website from ranking well.

Search Console also provides data on how users are interacting with your website, such as the number of clicks and impressions your website is receiving, as well as the average position of your website in search results. This data can be used to inform your SEO strategy and help you optimize your website for better performance.

How to Set Up Search Console

Setting up Search Console is easy and only takes a few minutes. First, you’ll need to create a Google account if you don’t already have one. Once you’ve done that, you can go to the Search Console website and click “Add a Property”.

Next, you’ll need to enter the URL of your website and click “Add”. You’ll then be asked to verify that you own the website. You can do this by adding a HTML tag to your website’s homepage, or by uploading an HTML file to your server. Once you’ve done this, you’ll be able to access the Search Console dashboard.

Using Search Console to Track Performance

Once you’ve set up Search Console, you can start tracking your website’s performance. The dashboard provides a range of data and insights, including:

• Clicks: The number of times users have clicked on your website in search results.
• Impressions: The number of times your website has been seen in search results.
• Average Position: The average position of your website in search results.
• Queries: The search queries that are driving traffic to your website.
• Pages: The pages on your website that are receiving the most traffic from search.

This data can be used to inform your SEO strategy and help you optimize your website for better performance.

Using Search Console to Identify and Fix Issues

Search Console can also be used to identify and fix any issues that may be preventing your website from ranking well. The dashboard provides data on any errors or issues that Google has identified, such as crawl errors, server errors, and security issues.

You can also use Search Console to submit a sitemap to Google, which will help Google crawl and index your website more efficiently. This can help improve your website’s visibility in search results.

Conclusion

Search Console is a powerful and free tool from Google that can help website owners track and monitor their website’s performance in Google search results. It provides valuable insights into how your website is performing in organic search, and can help you identify and fix any issues that may be preventing your website from ranking well.
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Muhammad Mohsin

Muhammad Mohsin

I have been in the field of digital marketing for 8 years. I have created strategies for more than 100 brands and spent more than Millions on Ad Spent.

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We have been in the field of Digital Marketing for 8+ years trying to help local and international brands make an impact.

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